Volkswagen: Mom
Brand
Date
Jun 2023
Description
This commercial for Volkswagen, titled 'Mom,' captures a chaotic sequence of events within a convenience store. The narrative features a series of high-energy scenes depicting children in a retail environment, contrasted with a final transition to a mother driving a Volkswagen vehicle on a quiet residential street. The production utilizes live-action technique to ground the spontaneous energy of the scenes, complemented by VFX / visual effects handled by the team at Apache. This horizontal project focuses on the intersection of daily domestic unpredictability and the automotive driving experience.
Style
Horizontal, Commercial
Techniques
VFX / visual effects
Industries
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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