Volkswagen: Mateo
Brand
Date
Aug 2023
Description
This campaign for Volkswagen, titled "Mateo," explores the everyday dynamics of a large, bustling household. Through a cinematic, live-action narrative, the film follows a young boy navigating life as the youngest sibling, eventually joining his family as they head toward their red SUV. The project leans into a raw aesthetic, utilizing golden hour light and warm interior tones to establish an authentic domestic atmosphere. Production was led by CANADA London, with post-production and VFX handled by Plural and Company 3 LA, and sound design by Plural.
Style
Horizontal, Cinematic, Raw, Golden Hour
Industries
Color
Crimson
Navy
Jet Black
Background
Living Room
Context
TVC / TV Commercial
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