Volkswagen presents the LA Moxy campaign, an expansive outdoor advertising activation located in a dense metropolitan center. The creative centers on high-impact digital billboards that integrate brand messaging into the urban environment, utilizing large-scale displays on glass skyscraper architecture to engage with street-level transit.
Produced with creative input from Johannes Leonardo, alongside production partners Preymaker and BluEdge, the project highlights the brand's presence within a busy intersection. This installation utilizes drone footage and clean, horizontal visual framing to establish a perspective on automotive placement within an electric vehicle context.
