Volkswagen: LA Moxy

Jun 2023

Volkswagen presents the LA Moxy campaign, an expansive outdoor advertising activation located in a dense metropolitan center. The creative centers on high-impact digital billboards that integrate brand messaging into the urban environment, utilizing large-scale displays on glass skyscraper architecture to engage with street-level transit. Produced with creative input from Johannes Leonardo, alongside production partners Preymaker and BluEdge, the project highlights the brand's presence within a busy intersection. This installation utilizes drone footage and clean, horizontal visual framing to establish a perspective on automotive placement within an electric vehicle context.

Horizontal, Commercial, Clean

Drone footage

Aerial View

Out of Home (OOH)