Volkswagen: Electric Feels Good
Brand
Date
Feb 2024
Description
Volkswagen introduces the Electric Feels Good campaign, a live-action commercial spot highlighting the charging experience of their electric vehicle line. The narrative follows a humanoid robot navigating a service station at night, engaging with a store clerk before interacting with a parked electric vehicle. The film utilizes cinematic night lighting to emphasize the vehicle’s presence, capturing neon reflections on wet pavement. Produced by Radke, the project features creative work from agency Type 1 / TAXI, with visual effects handled by The Embassy and HAYMAKER to integrate the robotic element into the live-action environment.
Style
Horizontal, Action, Cinematic
Industries
Color
Pure White
Burnt Orange
Background
Service Station
Context
TVC / TV Commercial
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