Volkswagen: Electric Feels Good

Feb 2023

Volkswagen introduces the Electric Feels Good campaign, a commercial film that highlights the transition toward electric vehicle adoption. The narrative unfolds within the muted atmosphere of a nocturnal service station, contrasting the static environment of fuel pumps with the quiet presence of an electric car. Developed in partnership with VML Canada and Type1, the project utilizes cinematic lighting to emphasize textures, from the reflections on rain-slicked pavement to the depth of interior retail spaces. The production, managed by Radke, relies on live-action techniques to ground the visual storytelling, while Rooster Post Production, FORT, Alter Ego, and Grayson Music provide the technical finish and soundscape.

Horizontal, Cinematic

Retail Store

TVC / TV Commercial