Volkswagen: Carpool Chaos
Brand
Date
Aug 2023
Description
Volkswagen presents Carpool Chaos, a commercial campaign capturing a frantic morning departure in a suburban neighborhood. The spot follows a family as they load into a red SUV, emphasizing a high-energy pace through handheld movement and natural light. Produced by Epoch Films with agency support from Johannes Leonardo, the project utilizes live-action technique to ground the narrative in a familiar residential setting. Sound and post-production duties were shared across a team including Rock Paper Scissors, Blacksmith, Sonic Union, and Human.
Style
Horizontal, Commercial
Techniques
Natural light
Industries
Color
Scarlet
Light Grey
Jet Black
Background
Street
Context
TVC / TV Commercial
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