Volkswagen: Blind Man
Brand
Date
Oct 2025
Description
Volkswagen’s commercial titled 'Blind Man' captures an observational narrative set within an urban environment. The project follows an elderly man navigating city streets and interacting with a younger driver, utilizing a cinematic live-action technique to ground the encounter. The execution relies on desaturated tones and muted colour grading to frame the interaction, highlighting the architectural details of the city backdrop. Romance Films led the production for the automotive campaign.
Style
Horizontal, Cinematic, Desaturated
Industries
Color
Charcoal
Navy
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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