Volkswagen Ben - The People Behind the Car - Volkswagen 2019

About

Volkswagen presents 'Ben - The People Behind the Car,' a commercial video that shifts the focus from the vehicle to the mechanical engineers driving the manufacturing process. The film offers an observational look at the expertise involved in quality control, moving between the precise diagnostics of a modern automotive plant and the nostalgic environment of a private racing garage. Produced by PRETTYBIRD UK, the narrative highlights the technical diligence of factory staff through cinematic, live-action footage. The project features creative contributions from Johannes Leonardo, with post-production and VFX work by The Mill London and original sound design by duotone audio.