Volkswagen: Atlas - Nailed It
Brand
Date
Jul 2023
Description
Volkswagen features the Atlas in this documentary-style commercial, capturing an athletic training session on an outdoor pitch. The spot centers on two soccer players moving through drills, utilizing a clean live-action technique to highlight the vehicle in a sports-focused context. Developed by creative agency Johannes Leonardo with production from SMUGGLER, the project emphasizes natural light and a realistic aesthetic. Post-production and sound design were handled by The Mill US, Blacksmith, Cabin Edit, Wave Studios NY, and Consortium.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
Color
Jet Black
Background
Park
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.