Volkswagen: Arrival
Brand
Date
Jan 2024
Description
Volkswagen's Arrival is a period-focused campaign that captures the evolution of automotive culture within a historical urban landscape. Created by Johannes Leonardo, the spot employs archival-style cinematography to ground the narrative in a mid-century setting, featuring classic vehicle models and street life. The execution relies on a high-contrast monochromatic grade to establish a nostalgic aesthetic. By utilizing live-action techniques, the project leans into a classic cinematic look that echoes the visual language of mid-century advertising.
Style
Horizontal, Cinematic, Desaturated, Nostalgic
Techniques
Analogue / film
Industries
Background
Street
Context
TVC / TV Commercial
Associated creatives
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