Volkswagen: Arabic Art Project
Brand
Date
Apr 2025
Description
Volkswagen examines the cultural reach of its GTI model in the Middle East through the Arabic Art Project. The automotive campaign centers on the community of enthusiasts in the region, bridging the gap between performance engineering and local heritage. The film utilizes cinematic live-action techniques to contrast high-speed tracking shots across coastal highways and desert dunes with intimate interviews. By pairing dynamic drone footage of the GTI in motion with portraits set against clean, minimalist backgrounds, the project captures the vehicle’s presence within both urban and natural environments. Creative production was handled by Cheil MEA.
Style
Horizontal, Cinematic, Clean
Techniques
Drone footage
Industries
Color
Scarlet
Jet Black
Background
Sand Dunes
Context
Brand Film / Corporate Video
Associated creatives
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