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Volkswagen

Arabic Art Project
Brand
Volkswagen
ProjectArabic Art Project
Date

Apr 2025

Description

Volkswagen examines the cultural reach of its iconic GTI model in the 'Arabic Art Project,' a promotional campaign highlighting the vehicle's place within the regional enthusiast community. The production combines high-energy automotive sequences with intimate portraits of club members to explore the brand's connection to the local landscape. The film utilizes cinematic tracking shots and drone footage to capture the GTI in diverse environments, ranging from desert expanses to coastal highways. Developed with Cheil MEA, the project leans into a clean, live-action aesthetic that balances technical vehicle presentation with a focus on human-centric storytelling.

Style

Horizontal, Cinematic, Clean

Techniques

Drone footage

Industries

Electric / EV

Color
Scarlet
Jet Black
Background

Sand Dunes

Context

Brand Film / Corporate Video

Associated creatives

Cheil MEA
Cheil MEAAgency / Creative
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