Volkswagen: An American Love Story
Brand
Date
Sep 2024
Description
Volkswagen’s 'An American Love Story' is a cinematic campaign exploring the arrival of the brand's early models in New York during 1949. The film utilizes a monochrome aesthetic to capture the bustle of 1940s dockyards, blending historical harbour footage with live-action recreations of early vehicle imports. Developed in collaboration with agency Johannes Leonardo and production house Park Pictures UK, the piece leans into a nostalgic, documentary-style narrative. The visual treatment employs Super 8 and 16mm techniques to establish a mid-century atmosphere, tracking the vehicles from the shipping cranes to the city streets.
Style
Documentary, Horizontal, Monochrome, Nostalgic
Techniques
Super 8 / 16mm
Industries
Background
Docks
Context
TVC / TV Commercial
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