Vogue, Genesis: Ji Won Choi
Date
Mar 2024
Description
Vogue and Genesis partner on a brand campaign spotlighting fashion designer Ji Won Choi. The video explores the intersection of high-end design and automotive innovation, centering on the Genesis G90. Produced by SEE ME Creative, the spot utilizes live-action techniques to observe Choi as she engages with the vehicle's interior elements and minimalist aesthetic. The edit balances exterior city driving shots with intimate close-ups of the G90's cabin, emphasizing a warm visual tone and the interplay between luxury automotive craftsmanship and personal creative process.
Style
Vertical, Commercial, Warm
Industries
Color
Navy
Pure White
Background
Street
Context
Advertising Campaign
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.