Vogue Thailand

Aug 2026

Vogue Thailand delivers a high-voltage showcase of local innovation in this latest fashion editorial, titled #ThaiDesignersAlert. This project serves as a compelling platform for avant-garde Thai fashion design, seamlessly blending high-end luxury aesthetics with the raw, rhythmic pulse of contemporary urban life. Through the lens of photographer Petros Kouiouris, the editorial employs a mix of studio-based beauty light and dynamic live-action technique to capture a diverse ensemble of models, including Fuma Maruno and Jiashan Liu. The visual narrative leans into a masterclass of layering and juxtaposition, where structured tailoring meets tactile experimentalism—ranging from metallic chainmail and sequined headpieces to industrial rubber waders and intricate floral embroideries. The styling, helmed by Fani Polychroniou, pushes the boundaries of traditional silhouettes by integrating utility-driven details and unexpected accessories, while makeup artist Sandy Nicha anchors the aesthetic with a polished, editorial finish. The imagery oscillates between the stark, clean minimalism of a seamless studio backdrop and the gritty, cinematic energy of city pedestrian crossings. Ultimately, the project channels a sophisticated, forward-thinking energy that prioritizes texture and silhouette, successfully repositioning local craftsmanship within a global luxury context. It is an assertive exploration of how modern garments act as both architecture and armor, creating a striking visual lexicon that feels both timely and deeply inventive.

Editorial, Commercial

Natural light, Soft Light

Luxury Fashion Houses, Fashion