Vogue Portugal

Mar 2026

Bohemian Rhapsody for Vogue Portugal masterfully leans into the tension between high-fashion sophistication and playful absurdity. Captured on the streets of Paris by photographer Luis Monteiro, the editorial serves as a masterclass in surreal juxtaposition, placing model Ajak Dhieu in an array of sculptural bridal gowns alongside a life-sized white rabbit mascot. This offbeat partnership challenges the rigid traditionalism of bridal couture, inviting viewers to navigate a narrative that feels both refined and delightfully dreamlike. With fashion editing and styling by Steven Doan, the project utilizes natural light to emphasize the rich, tactile details of the collection, from intricate crystal embroidery and cascading fringe to voluminous tulle skirts and shimmering sequins. The integration of hair styling by Raynald Bernard and makeup artistry by Maina Militza complements the ethereal aesthetic, grounding the high-fashion portraits in a polished, editorial minimalism. By blending classic Parisian architecture with the unexpected presence of the mascot, the shoot moves beyond standard luxury fashion tropes. The live-action technique and candid lifestyle framing imbue the images with a sense of motion, transforming the iconic stone-carved facades and cobblestone streets into an avant-garde runway. This series successfully highlights the intersection of luxury craftsmanship and imaginative storytelling, proving that even the most structured couture can thrive when stripped of conventional formality and placed within a daring, whimsical urban context.

Editorial

Natural light, Natural light

Luxury Fashion Houses, Luxury Fashion Houses, Fashion, Fashion, Fashion