Vogue Italia

Mar 2025

Vogue Italia and Acqua Fiuggi collaborate on this expansive editorial series that explores the aesthetic properties of mineral water. Captured by photographer Elizaveta Porodina, the campaign leans into surrealist compositions, using experimental framing and deliberate refraction to elevate the product from a beverage into a high-concept art object. Techniques such as high-speed freeze action, chiaroscuro lighting, and analogue film grains define the series, establishing a moody, cinematic atmosphere. The work spans diverse creative visual languages, from macro-graphic photography featuring organic motifs to intense, color-graded portraits that manipulate light and shadow. The project focuses on the interplay between wet textures, glass silhouettes, and bold typography within the Food & Beverage space.

Editorial, Vertical

Beverages

Advertising Campaign