Vogue Italia: ACQUA FIUGGI : LOVED BY VOGUE

Mar 2025

Vogue Italia presents ACQUA FIUGGI : LOVED BY VOGUE, an editorial beverage campaign captured by photographer Elizaveta Porodina. The project leans into a surreal and highly stylized aesthetic, utilizing techniques like high-speed freeze photography and moody chiaroscuro lighting to elevate the product imagery. Across a series of portraits and product studies, the collaboration experimentalises with refraction, macro textures, and intense color grading in cyan and teal hues. The series features an interplay between the physical glass bottle and organic or abstract motifs, ranging from animal subjects to cinematic silhouettes. By combining clean commercial product shots with more experimental, grain-heavy analogue compositions, the campaign positions the mineral water brand within a high-fashion, conceptual framework.

Editorial, Vertical

Advertising Campaign