Vogue: Instagirl: Imaan Hammam
Brand
Date
May 2023
Description
Vogue explores contemporary style in this digital fashion feature starring Imaan Hammam. The project adopts a candid lifestyle portrait approach, following the model through various urban New York City environments. From subway stations to city street corners, the film leans into a nostalgic aesthetic, utilising natural light to capture the movement of the subject. Produced by Golden Projects, the piece employs live-action techniques to frame the subject in a grounded, authentic manner. The visual narrative centres on a relaxed, everyday wardrobe, emphasising a shift toward casual, street-oriented high fashion.
Style
Lifestyle, Horizontal, Nostalgic
Techniques
Natural light
Industries
Color
Pure White
Jet Black
Background
Street
Context
Social Media / Short Form Video
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