Vogue Hong Kong

Nov 2025

Vogue Hong Kong’s Urban Pulse is a fashion editorial series that explores the intersection of metropolitan architecture and contemporary apparel. The project leans into a street-style aesthetic, moving between the sharp geometry of outdoor city crosswalks and moody, sunset-lit interiors. Photographer Oscar Chik utilizes natural light to emphasize the varied textures of the collection, from glossy leather and utility fabrics to structured evening wear. With styling by Foxla Chiu and casting by Marina Fairfax, the imagery features model Mica Kendall in a series of dynamic poses across diverse urban environments. The collection is defined by its use of analogue film techniques, resulting in a clean, grainy aesthetic that highlights the juxtaposition of classic luxury fashion against modern, gritty city backdrops.

Editorial, Clean, Vertical

Analogue / film, Natural light

Luxury Fashion Houses

Advertising Campaign, Editorial