Vogue Hong Kong

Jul 2025

Vogue Hong Kong’s City Vibe editorial captures the rhythm of urban life through a series of street-style compositions. Photographed by Ruby Law, the project leans into an outdoor narrative, positioning model Maggie Rawlins against diverse backdrops ranging from historic stone architecture to industrial corrugated structures and bustling city intersections. Fashion editor and stylist Foxla Chiu curates a diverse wardrobe, oscillating between structured, oversized tailoring and delicate, embellished silhouettes. The production utilizes natural light throughout, often employing a clean, warm aesthetic to frame the subjects within their metropolitan environment. Several images incorporate an analogue film technique, grounding the editorial in a classic, textured visual language. Supporting the visual execution, Andrew Chen provides hair styling featuring voluminous natural waves, while makeup artist Kevin Cheah maintains a refined, clean beauty look. The project relies on these collaborative efforts to maintain consistency across varying urban locations.

Editorial, Vertical, Warm, Clean

Natural light

Luxury Fashion Houses

Street

Editorial