Vogue Hong Kong: City Breeze

Jun 2025

City Breeze is a fashion editorial campaign for Vogue Hong Kong, captured by photographer Max Papendieck. The series explores an urban aesthetic, moving between sunlit streetscapes and moody, low-key evening settings to showcase a range of contemporary silhouettes. The editorial utilizes analogue film techniques and natural lighting to emphasize the textures of the city, from industrial metal staircases and subway platforms to waterfront backdrops. Art direction by Cedric Murac and styling by Anya Ziourova provide a cohesive visual framework across the project, featuring model Emmi Freeman. The production includes hair and makeup by Allie Smith and casting by Marina Fairfax, creating a cinematic, gritty atmosphere that leans into candid, environmental portraiture.

Editorial, Vertical

Natural light

Advertising Campaign, Editorial