Vogue Hong Kong

Jun 2025

City Breeze is a fashion editorial series for Vogue Hong Kong, captured by photographer Max Papendieck. The project translates a cinematic, urban perspective through a blend of natural light and gritty, analogue film textures. Set against the backdrop of bustling city life, from subway platforms to waterfronts and basketball courts, the imagery frames contemporary apparel with a raw, candid aesthetic. Art direction by Cedric Murac creates a consistent visual rhythm across the shoot, supported by fashion styling from Anya Ziourova. The editorial features model Emmi Freeman, with production contributions from makeup artist Allie Smith and casting director Marina Fairfax. The series utilises diverse outdoor environments to ground the high-fashion styling in an authentic street-level atmosphere.

Editorial, Vertical

Natural light

Luxury Fashion Houses

Advertising Campaign, Editorial