Vogue Greece

Sep 2026

Vogue Greece captures the evolving essence of modern luxury in The Next Icons, a sophisticated fashion campaign that skillfully bridges the gap between classic editorial polish and a candid, lived-in urban lifestyle. Photographed by Rocio Ramos with meticulous styling from George Karapetis, the series channels a refined, high-fashion aesthetic through a distinctly cinematic lens. By placing models like Nikki Mcguire against the backdrop of neoclassical architecture and sun-drenched city streets, the project leans into a grounded, tangible reality that elevates the high-end accessories on display. Hair stylist Christos Kallaniotis complements this vision with styling that feels both voluminous and effortless, reinforcing the narrative of a woman who moves with purpose through her environment. The execution thrives on a balance of extremes, seamlessly alternating between high-contrast monochrome portraits that emphasize architectural structure and warm, golden-hour shots that highlight the buttery textures of suede and leather. Throughout the series, the use of natural light and soft, directional shadows adds a layer of depth, creating a visual rhythm that feels both curated and spontaneous. The Next Icons succeeds in rendering luxury goods not merely as commodities, but as essential, dynamic components of a contemporary wardrobe, ultimately proving that true style is found in the interplay between structured design and the natural flow of daily life.

Lifestyle, Editorial, Warm

Natural light

Luxury Fashion Houses, Fashion