Vogue Greece
Working hours
Mar 2026
In Working Hours, Vogue Greece masterfully bridges the gap between high-fashion editorial polish and the gritty, utilitarian textures of urban life. Captured by photographer Rocio Ramos and artfully styled by George Karapetis, this fashion campaign features model Ola Kursa as she navigates a series of industrial landscapes ranging from raw concrete stairwells to classic automotive garages. The project leans into a narrative of everyday professional movement, elevating mundane environments through a lens of curated luxury. Throughout the series, the imagery utilizes consistent natural light to emphasize the tactility of the featured garments, showcasing structured leather, layered knits, and oversized silhouettes against the backdrop of industrial machinery and geometric brutalist architecture. This editorial portrait approach thrives on contrast, pairing the sharp, polished aesthetic of luxury fashion houses with the soft, diffused clarity of modern lifestyle photography. Whether set against the backdrop of a busy city intersection or within the quiet confines of a studio, the work achieves a contemplative mood that feels both timely and timeless. The result is a sophisticated visual study that redefines the intersection of professional attire and street-level reality, demonstrating how deliberate composition and styling can transform even the most common work-day environments into a canvas for high-concept fashion storytelling.
Editorial
Natural light, Natural light
Luxury Fashion Houses, Fashion
