Vodafone
Ride DC
Brand
ProjectRide DC
Date
Apr 2025
Description
Produced by MJZ London for Vodafone, Ride DC is a cinematic live-action project focused on the connectivity inherent in outdoor cycling. The film follows a group of cyclists navigating sunlit rural landscapes, highlighting the community aspect of the sport. The execution leans into a warm, analogue aesthetic, utilizing natural light to frame the rural setting and the interactions between the cyclists. This telecommunications campaign presents a focus on movement and connection within a scenic, outdoor environment.
Style
Horizontal, Cinematic, Warm
Techniques
Analogue / film, Natural light
Industries
Telecommunications
Color
Crimson
Silver
Background
Street
Context
TVC / TV Commercial
Associated creatives
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