Vodafone: Ride DC
Brand
Date
Apr 2025
Description
Produced by MJZ London, the Ride DC campaign for Vodafone captures a rural cycling outing. The project leans into a cinematic aesthetic, utilizing natural light and an analogue film technique to document a group dynamic against an outdoor backdrop. The film tracks a cyclist’s journey from departure to joining a larger group on a rural ride. The telecommunications and technology project emphasizes the outdoor experience through warm, horizontal composition.
Style
Horizontal, Cinematic, Warm
Techniques
Analogue / film, Natural light
Industries
Color
Crimson
Silver
Background
Street
Context
TVC / TV Commercial
Associated creatives
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