ViX Paula Hermanny
ViX Paula Hermanny x Rosie Huntington-Whiteley Edition II
Brand
Date
Jul 2026
Description
ViX Paula Hermanny presents its second collaboration with Rosie Huntington-Whiteley, a resortwear collection that balances draped silhouettes with high-contrast swimwear pieces. The campaign imagery channels a polished aesthetic, utilizing warm lighting to highlight intricate textile textures against minimalist studio backgrounds and expansive coastal environments. The project leans into a commercial visual language, featuring Rosie Huntington-Whiteley as both model and talent. The series spans structured, elegant maxi dresses and vibrant bikini sets, with natural light and soft light techniques grounding the photography.
Style
Commercial
Industries
Swimwear
Context
Advertising Campaign
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