Virginia Department of Health
Beyond The Blues
ProjectBeyond The Blues
Date
Jun 2026
Description
Beyond The Blues serves as a public awareness initiative for the Virginia Department of Health, focusing on an intimate narrative regarding maternal wellness. The project employs a cinematic approach, utilising soft lighting to maintain a clean visual aesthetic throughout the piece. Featuring post-production and VFX work by William McVay, the video integrates animated graphical elements that drift across the frame. These vertical assets emphasize the reflective tone of the production, providing a focus on the subject and infant in a controlled, neutral environment.
Style
Vertical, Cinematic, Clean
Techniques
VFX / visual effects
Industries
Public Awareness
Background
White Seamless
Context
Brand Film / Corporate Video
Associated creatives
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