Violet Grey
Inside Madame Grey: Cassandra Grey Introduces the Estate Catalogue and Fragrance Lot 19
Brand
Date
Jun 2025
Description
Violet Grey explores the aesthetic and personal narrative behind its latest launch in the Inside Madame Grey project. The editorial features Cassandra Grey in a series of portraits that document the debut of the Estate Catalogue and Fragrance Lot 19. The project channels a minimalist, archival aesthetic, utilizing flash photography to emphasize texture and structural hair silhouettes. Photographed by Amanda Louise Macchia with creative direction by Melise Revson, the visuals balance studio-based clean portraits with candid, lifestyle-oriented moments. Mideyah Parker provides hair styling, while Fulvia Farolfi handles makeup, contributing to a tactile, nostalgic quality that leans into Polaroid-style compositions.
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