Victoria's Secret

Sep 2025

Victoria's Secret returns to its signature visual identity with 'The Secret Is Out,' an expansive campaign announcing the 2025 Angels roster. The series utilizes a consistent warm, monochromatic pink palette to frame a collection of portraits, creating an ethereal and high-contrast commercial aesthetic. Each ensemble centers on black lingerie paired with large, dramatic white feather wings, emphasizing a return to the brand's iconic sculptural silhouettes. The project was captured by photographer Ethan James Green, with fashion direction led by Priscilla Polley and styling by Dara. The visual production features a team of industry specialists, including set design by Marcs Bird, hair by Recine, and makeup by Fulvia Farolfi. The garments featured throughout the campaign are designed by Adam Selman, providing a cohesive look across the portraits of Anok Yai, Adriana Lima, Alex Consani, Joan Smalls, and Yumi Nu.

Vertical, Commercial, Warm

Lingerie & Underwear

Coloured Seamless

Advertising Campaign