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Victoria's Secret

Victoria's Secret Summer Escape 2025 Campaign
Date

Apr 2025

Description

The Victoria's Secret Summer Escape 2025 campaign leans into a sun-drenched, coastal aesthetic, capturing the warmth of the season across a series of editorial and commercial imagery. Set against open-air landscapes, rolling hills, and turquoise waters, the project utilizes natural light and golden hour grading to highlight rich textures, from lace detailing and crochet dresses to classic swimwear silhouettes. Photographed by Lachlan Bailey, the campaign features models Imaan Hammam, Jill Kortleve, and Taylor Hill. The production was brought to life through the fashion styling of Emmanuelle Alt, with additional support from hair stylist Damien Boissinot and makeup artist Fulvia Farolfi. Supporting the visual execution, set designer Spencer Vrooman and cinematographer Toby Knott helped ground the imagery in an immersive, sun-drenched environment.

Style

Editorial, Vertical, Warm, Golden Hour

Techniques

Natural light

Context

Advertising Campaign

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