Victoria's Secret

Dec 2025

The Victoria’s Secret Grand Soirée campaign effortlessly channels a mood of midnight opulence, blending high-fashion editorial polish with a sense of intimate, celebratory energy. Captured by photographer Cass Bird, the imagery leans into a sophisticated nocturnal aesthetic that highlights the tactile richness of lace, satin, and leather. The campaign’s visual identity is defined by a deep, moody palette, where cinematic lighting and meticulous studio strobe setups elevate everyday lingerie into luxury evening wear. Through the collaborative efforts of stylist Jorden Bickham, the pieces are layered with a sense of deliberate curation—think faux-fur coats draped over lace corsetry and classic pajamas accessorized with heavy gold chains and delicate pearls. These choices invite a narrative of modern glamour that feels both timeless and energized. Alongside the artful lighting, hair stylist Esther Langham and makeup artist Tyron Machhausen craft a look that feels naturally elevated, grounding the high-production editorial shots with a wearable, aspirational ease. With models like Jessie Li and Maggie Rawlins at the forefront, the campaign reads as a masterclass in texture and personality, capturing the spirit of a private gathering through dynamic, lifestyle-oriented portraiture. By utilizing both natural light and dramatic studio techniques, the team has successfully redefined the brand's commercial presence, ensuring every detail—from the sheen of a satin slip dress to the reflective sparkle of a disco ball—resonates with refined, high-fashion energy.

Lifestyle, Editorial

Studio strobe