Various Lookbooks/Catalogs

Aug 2025

The YOEYYOU 2025 Autumn Collection campaign presents a study in structural tailoring and minimalist aesthetics, captured through a series of editorial fashion portraits. Shot by photographer Ana Garcia, the project channels a contemplative atmosphere within a sun-drenched dance studio, utilizing high-key natural light to highlight the crisp textures of the garments. Creative direction by Dou Qianlin and styling by Benoit Bethume anchor the visual narrative, focusing on clean lines and a refined, muted palette. Featuring model Lydia Celesta, the imagery leans into the versatility of the collection, spanning sharp blazers and wide-leg trousers to fluid midi skirts and functional outerwear. Casting was handled by Remi Felipe, ensuring a consistent observational mood throughout the series.

Editorial, Vertical, Clean

Natural light

Designer Fashion

Lookbook