Various Lookbooks/Catalogs

Jun 2025

The My BestFriends Spring Summer 2025 collection lookbook showcases a series of minimalist portraits focused on contemporary tailoring and drapery. The project features model Ali Honcharuk in a variety of monochromatic and neutral ensembles, from structured halter-neck dresses to sophisticated two-piece sets. Captured by photographer Selcuk Danyildiz, the imagery utilizes clean studio lighting and neutral backdrops to emphasize silhouette and fabric texture. Hair styling by Talat Kivrak complements the editorial aesthetic with sleek, slicked-back updos. These editorial portraits employ a range of techniques, including long exposure light painting and soft light, to maintain a cohesive and refined visual narrative throughout the seasonal collection.