Various Lookbooks/Catalogs: My BestFriends Spring Summer 2025

Jun 2025

The My BestFriends Spring Summer 2025 collection lookbook showcases a series of minimalist portraits focused on clean lines and contemporary tailoring. Captured in a studio environment, the imagery leans into a neutral palette, highlighting the architectural silhouettes of the garments through deliberate draping and precise cutout details. Photographer Selcuk Danyildiz employs soft, diffused lighting to emphasize fabric textures and the structural form of the collection. The series features model Ali Honcharuk, whose styling by Talat Kivrak—characterised by sleek, slicked-back updos—reinforces the project’s editorial, minimalist aesthetic. The lookbook utilizes a clean studio backdrop to maintain focus on the interplay between modern fashion pieces and statement gold accessories.