Various Lookbooks/Catalogs

Jun 2024

The Winnie S/S 25 Men's Lookbook, designed by Idris Balogun, showcases a collection defined by architectural silhouettes and bold color contrasts. Captured by photographer Francis Boissier, the menswear editorial leans into a raw aesthetic, moving between urban outdoor environments and structured indoor settings. Stylist Julie Ragolia brings a focused approach to the tailoring, pairing layered knits and long-sleeved graphic tops with wide-cut trousers. The visuals are defined by natural light and moody, soft-lit compositions, emphasizing the detailed textures of the garments against stone and matte surfaces. Laurence Walker provided hair styling, featuring a recurring vibrant orange aesthetic across the portraits, with casting direction by Aymeric.

Editorial, Vertical

Natural light

Menswear

Lookbook