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Two people partially obscured behind a lush bush of small red roses under a bright sky, captured with soft focus and natural light.
Close-up portrait of a man with long dark hair wearing a red and white checkered cap against a bright blue sky.
Motion-blurred portrait of a model wearing a striped red shirt and white cap outdoors against lush green foliage.
Portrait of a man wearing a dark patterned cap framed by lush green fern fronds in a natural setting.
Long-haired male model wearing a dark jacket against blurred green foliage background
Three models in black clothing moving outdoors in a garden with blurred motion
Two people partially obscured behind a lush bush of small red roses under a bright sky, captured with soft focus and natural light.
Close-up portrait of a man with long dark hair wearing a red and white checkered cap against a bright blue sky.
Motion-blurred portrait of a model wearing a striped red shirt and white cap outdoors against lush green foliage.

Various Lookbooks/Catalogs Unkruid SS25 2025

About

The Unkruid SS25 lookbook presents a collection of fashion editorial imagery that leans into a raw, atmospheric aesthetic. Captured in lush garden environments, the project emphasizes organic textures and candid movement, utilizing analogue film techniques to ground the seasonal showcase. The series features a sequence of portraits and wider shots that utilize natural light and deep greens to frame the apparel. Photographer Ferry Mohr employs heavy camera motion blur and soft focus to highlight the collection's contemporary silhouettes while maintaining a gritty, spontaneous energy throughout the lookbook.

Brand

Various Lookbooks/Catalogs

Credits

Ferry Mohr
Photographer

Industries

Designer Fashion

Styles

EditorialVertical

Techniques

Analogue / filmNatural light
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