Various Lookbooks/Catalogs: Unkruid SS25
Date
Feb 2025
Description
The Unkruid SS25 lookbook presents a collection of fashion editorial imagery that leans into a raw, atmospheric aesthetic. Captured in lush garden environments, the project emphasizes organic textures and candid movement, utilizing analogue film techniques to ground the seasonal showcase. The series features a sequence of portraits and wider shots that utilize natural light and deep greens to frame the apparel. Photographer Ferry Mohr employs heavy camera motion blur and soft focus to highlight the collection's contemporary silhouettes while maintaining a gritty, spontaneous energy throughout the lookbook.
Style
Editorial, Vertical
Techniques
Analogue / film, Natural light
Industries
Context
Lookbook
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