Various Lookbooks/Catalogs: Selezza London

May 2025

This fashion editorial campaign for Selezza London presents a series of lookbooks that highlight the brand’s signature use of voluminous ruffles and tactile, floral-inspired embellishments. Captured by photographer Serhii Vasyliev, the imagery transitions between high-contrast monochrome and saturated palettes, utilizing hard natural light to emphasize the architectural details of the garments and the surrounding landscapes. The collection features a range of silhouettes, from floor-length maxi dresses to layered mini dresses, set against backdrops that span from urban streetscapes and minimalist concrete structures to expansive coastal roads. Hair styling by Anastasiia Tymoshchuk complements the intricate designs, maintaining a clean, editorial aesthetic throughout the series. The project employs a mix of clean, minimalist framing and moody, flash-lit portraiture to define the brand’s visual identity.