Various Lookbooks/Catalogs

Mar 2024

The Sayya SS24 lookbook presents a collection of seasonal garments through a series of editorial images captured by photographer Serhii Vasyliev. The project utilizes a clean white seamless backdrop positioned within urban environments, creating a juxtaposition between controlled studio aesthetics and the raw textures of city streets. Throughout the lookbook, Vasyliev utilizes hard light to cast graphic, high-contrast shadows across the composition. This technique emphasizes the volume and intricate textures of the garments, ranging from gathered sleeve structures to lightweight, crinkled fabrics. The imagery maintains a vertical orientation, focusing on the silhouette and styling of each look.