Various Lookbooks/Catalogs: Rui Lookbook SS25
Date
Sep 2024
Description
The SS25 lookbook for Rui presents a collection of contemporary designer fashion, captured through a series of editorial portraits. Set against rustic, lichen-covered stone walls, the project centers on sheer, ribbed knitwear and sculptural forms that emphasize tactile detail and clean silhouettes. The imagery utilizes soft, natural light to bridge the gap between organic textures and avant-garde design. Photographed by Hedi Stanton with fashion direction from Laëtitia Gimenez Adam, the lookbook incorporates an analogue film aesthetic, characterized by subtle grain and a clean, earthy color palette. The editorial features model Ling Zuo.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Color
Pure White
Jet Black
Background
Stone Texture
Context
Lookbook
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