Various Lookbooks/Catalogs
Rui Lookbook SS25
ProjectRui Lookbook SS25
Date
Sep 2024
Description
Rui presents the SS25 collection through a series of editorial lookbook images that highlight a focus on contemporary designer fashion. Photographed by Hedi Stanton and styled by Fashion Director Laëtitia Gimenez Adam, the project features model Ling Zuo in a selection of sheer knit apparel and sculptural silhouettes. The visuals lean into a tactile, organic aesthetic, placing the garments against rustic, lichen-covered stone walls. Each composition utilizes natural light and subtle analogue film grain to emphasize the interplay between the clean lines of the designer apparel and the weathered texture of the outdoor backdrop.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Designer Fashion
Color
Pure White
Jet Black
Background
Stone Texture
Context
Lookbook
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