Various Lookbooks/Catalogs

Feb 2024

The Rui Fall/Winter 2024 editorial campaign explores the structural and tactile qualities of the collection's avant-garde knitwear. Photographed by Gwenaëlle Trannoy, the series leans into a raw, analogue film aesthetic that balances sharp, sculptural apparel against organic outdoor settings and minimalist studio environments. Fashion direction by Laëtitia Gimenez Adam emphasizes the geometric intricacies of the garments, often utilizing bold cutout patterns and layered textures. The visuals, featuring model Emilie Montfoort, rely on natural light to highlight the depth of the knits and the precision of the styling. Hair by Alexander Soltermann and makeup by Aurore Gibrien complete the look, resulting in a cohesive, editorial project marked by its clean, deliberate composition and earthy, desaturated palette.