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Various Lookbooks/Catalogs

"Road Mirage" in MAAG SS25
Date

Mar 2025

Description

The MAAG SS25 "Road Mirage" collection is presented through a series of fashion editorials captured by photographer Raul Ruz, with styling by Daniel Gonzalez Elizondo. The imagery leans into a minimalist aesthetic, set against expansive desert landscapes and clear blue skies. Utilizing natural light and capturing the warmth of the golden hour, the series documents model Lise Sauve in various outdoor environments. The work focuses on clean composition and textured styling, incorporating elements such as vintage automotive silhouettes and desert flora to anchor the editorial tone. This project reflects a cohesive visual direction for the SS25 season.

Style

Editorial, Warm, Vertical

Techniques

Natural light

Industries

Designer Fashion

Context

Lookbook

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