Man wearing Rapha cycling jersey and bib tights with cap and glasses against a grey studio background

Two-panel studio portrait featuring a smiling Black man in cycling apparel by Rapha against a neutral gradient backdrop.

Man wearing cycling apparel and performance sunglasses in a studio setting for a Rapha project

Cyclist in black jersey and cycling cap wearing reflective sunglasses against a clean backdrop, paired with a cycling portrait.

Close-up of muddy cycling shoes and striped socks on a cyclist for Rapha, photographed by Dima Hohlov.

Portrait and full-length shots of a male model wearing black cycling apparel and sunglasses on a grey studio background.

Two-panel fashion portrait of a male cyclist wearing a black jersey and cycling cap for Rapha, photographed by Dima Hohlov.

Diptych of a male cyclist riding a black bicycle and a close-up portrait of the cyclist looking upward in cycling apparel

Various Lookbooks/Catalogs Rapha 2026

About

This sophisticated editorial series for Rapha captures the intersection of high-performance sportswear and minimalist fashion through a refined visual language. Helmed by photographer Dima Hohlov, the project utilizes a series of diptychs to bridge the gap between the granular technicality of cycling gear and the human narrative of the athlete. By employing a disciplined studio strobe technique against neutral, high-key backdrops, Hohlov strips away environmental noise to allow the textures of the apparel—from mud-splattered overshoes to sleek, aerodynamic jerseys—to take center stage. The photography leans into a restrained monochrome palette, punctuated by occasional pops of color, which emphasizes the brand’s commitment to both function and aesthetic purity. Through a combination of intimate portraiture and calculated live-action technique, the work succeeds as a quintessential commercial lookbook. Each frame is composed with an editorial minimalism that mirrors the fluid, cursive typography defining the Rapha identity. By balancing full-length shots that showcase the silhouette and fit of the technical fabrics with tight, expressive close-ups, the project creates a holistic view of the cycling experience. This series effectively positions Rapha not merely as a provider of athletic equipment, but as a lifestyle brand that values precision and clarity, proving that even the most rugged pursuits can be framed with gallery-level sophistication and intent.