Various Lookbooks/Catalogs

Jan 2026

This sophisticated editorial series for Rapha captures the intersection of high-performance sportswear and minimalist fashion through a refined visual language. Helmed by photographer Dima Hohlov, the project utilizes a series of diptychs to bridge the gap between the granular technicality of cycling gear and the human narrative of the athlete. By employing a disciplined studio strobe technique against neutral, high-key backdrops, Hohlov strips away environmental noise to allow the textures of the apparel—from mud-splattered overshoes to sleek, aerodynamic jerseys—to take center stage. The photography leans into a restrained monochrome palette, punctuated by occasional pops of color, which emphasizes the brand’s commitment to both function and aesthetic purity. Through a combination of intimate portraiture and calculated live-action technique, the work succeeds as a quintessential commercial lookbook. Each frame is composed with an editorial minimalism that mirrors the fluid, cursive typography defining the Rapha identity. By balancing full-length shots that showcase the silhouette and fit of the technical fabrics with tight, expressive close-ups, the project creates a holistic view of the cycling experience. This series effectively positions Rapha not merely as a provider of athletic equipment, but as a lifestyle brand that values precision and clarity, proving that even the most rugged pursuits can be framed with gallery-level sophistication and intent.

Lifestyle, Editorial, Vertical, Commercial, Vertical, Commercial

Studio strobe

Sportswear, Fashion