Various Lookbooks/Catalogs Purple Brand Nuorder PS25 2024
About
Purple Brand presents the Nuorder PS25 collection, a focused menswear showcase captured by photographer Masato Onoda. The project functions as a clean, editorial lookbook highlighting the tactile textures of premium leather, heavy-duty denim, and technical outerwear.
Featuring Jefferson Obuseri as the primary talent, the series leans into a neutral, studio-led aesthetic. The imagery utilizes soft, directional lighting and earthy, mottled concrete backdrops to emphasise garment construction and silhouette, maintaining a disciplined visual identity throughout the seasonal presentation.