Various Lookbooks/Catalogs: J. McLaughlin February '24 Catalogue

Feb 2024

The J. McLaughlin February '24 Catalogue presents a seasonal fashion collection captured through a blend of urban editorial and polished lifestyle photography. Shot by photographer Chris Bernabeo, the series features models styled in vibrant patterns and tailored separates, set against a backdrop of sun-drenched city streets and thoughtfully curated domestic interiors. The project leverages natural light to emphasize texture and colour, creating a warm, clean aesthetic across both menswear and womenswear looks. Whether documenting candid movement on cobblestone streets or composed moments against terracotta-painted walls, the catalogue leans into editorial storytelling to highlight the collection's versatile apparel.

Vertical, Warm, Clean

Natural light

Catalogue