Various Lookbooks/Catalogs

Feb 2024

The J. McLaughlin February '24 Catalogue presents a seasonal look at the brand’s latest apparel collection. Photographed by Chris Bernabeo, the project traverses a variety of urban and interior environments, capturing a relaxed approach to high street fashion. The aesthetic leans into a lifestyle-focused editorial style defined by clean compositions and the consistent use of natural light. Across both indoor settings—featuring terracotta-toned walls and classic architectural details—and bustling city streetscapes, the imagery highlights the textures and patterns of the collection. The catalogue features a diverse cast of talent, often framed in candid, in-motion shots that emphasise the versatility of the garments, from tailored menswear and unstructured blazers to patterned midi dresses and jumpsuit silhouettes.

Vertical, Warm, Clean

Natural light

High Street Fashion

Catalogue