Various Lookbooks/Catalogs: PAUL & SHARK S/S 25

Brand

Various Lookbooks/Catalogs

Date

Jan 2025

Description

The Paul & Shark S/S 25 lookbook presents a contemporary menswear collection through a series of refined studio portraits. The campaign, captured by photographer Giorgio Codazzi, emphasizes clean silhouettes and the material textures of the collection’s technical outerwear and knitwear. Fashion styling by Carlo Ortenzi leans into a minimalist aesthetic, utilizing a vibrant palette of solid backdrops—including muted blues, soft pinks, and warm peach—to frame the subjects. The execution employs a mix of monochrome chiaroscuro and soft, balanced studio lighting, ensuring a focus on tailoring and layered ensembles. Hair styling by Yuri Napolitano and makeup by Giovanni Iovine complete the editorial imagery, which features models Caesar van den Idsert, Juhyung Kang, and Prince Diamond.

Style

Editorial, Vertical, Clean

Background

Coloured Seamless

Context

Lookbook