Various Lookbooks/Catalogs: Papiol - Catalog 2024

Brand

Various Lookbooks/Catalogs

Date

Apr 2024

Description

The 2024 Papiol catalog showcases the brand's latest collection of woven rugs and textiles through a series of minimalist editorial spreads. Photography by Ezra Patchett and creative direction by Esther Martinez Casan define the visual identity, grounding the products within vaulted architectural interiors and rustic stone settings. Each spread balances lifestyle imagery with technical specifications, utilizing clean typography and structured layouts. The execution leans into a commercial aesthetic, highlighting natural textures and earthy color palettes. The project makes extensive use of natural light and hard light to emphasize the weave and fiber quality of the carpets, resulting in a tactile, high-contrast look that maintains a consistent, minimal editorial feel throughout the publication.

Style

Horizontal, Commercial, Earthy, Minimalist

Techniques

Natural light

Color

Beige

Context

Catalogue