Various Lookbooks/Catalogs

Apr 2024

The Papiol 2024 Catalog showcases a comprehensive range of woven rugs and home textiles through a series of minimalist, editorial spreads. The campaign leans into a clean, commercial aesthetic that prioritizes architectural context, placing natural fiber textures against rustic stone walls and vaulted interiors. Photography by Ezra Patchett highlights the tactile quality of the collection, often utilizing natural light to cast geometric shadows that accentuate the material relief. Under the creative direction of Esther Martinez Casan, the layout balances lifestyle photography with technical rigor. Each spread integrates detailed product specifications, material swatches, and clear typography alongside interior compositions that feature elements like terracotta flooring and sculptural furniture. The catalog serves as a functional design resource that emphasizes versatility and craftsmanship.

Horizontal, Commercial, Earthy, Minimalist

Natural light

Catalogue