Round woven jute rug and rectangular runner displayed on a concrete floor inside a vaulted white architectural interior

Product catalog spread displaying wool carpet swatches on the left and beige rugs draped over an outdoor stone wall on the right.

Minimalist catalog spread featuring a wooden dining table, sculptural cream chairs, and a textured woven rug against a rustic plaster wall.

Two circular carpets in terracotta red and mustard yellow on a smooth concrete floor in a minimalist rustic room with white plaster walls.

Catalog spread for Bergen carpet collection showing a curved brown leather modular sofa on a circular rug beside color swatches and specs.

Papiol catalog spread showing a minimalist interior with a wooden desk, shearling armchair, and Jaipur jute rug beside green shuttered windows.

Catalog spread showcasing a dark green wool rug on terracotta tile flooring beneath a window in a rustic room.

Overhead view of woven rugs in round and oval shapes arranged with cylindrical poufs on a white floor with angled sunlight shadows.

Catalog spread for Papiol doormats featuring a beige entrance mat outside a rustic stone building alongside material swatches and specs.

Catalog spread featuring a rustic interior with a long wooden table over a beige textured rug alongside a fabric swatch closeup.

Catalog spread showing a beige vintage patchwork style carpet on a floor inside a sunlit rustic stone interior.

Various Lookbooks/Catalogs Papiol - Catalog 2024 2024

About

The 2024 Papiol catalog showcases the brand's latest collection of woven rugs and textiles through a series of minimalist editorial spreads. Photography by Ezra Patchett and creative direction by Esther Martinez Casan define the visual identity, grounding the products within vaulted architectural interiors and rustic stone settings. Each spread balances lifestyle imagery with technical specifications, utilizing clean typography and structured layouts. The execution leans into a commercial aesthetic, highlighting natural textures and earthy color palettes. The project makes extensive use of natural light and hard light to emphasize the weave and fiber quality of the carpets, resulting in a tactile, high-contrast look that maintains a consistent, minimal editorial feel throughout the publication.