Various Lookbooks/Catalogs

Apr 2024

The Papiol 2024 catalog presents a comprehensive view of the brand's latest textile collections, balancing architectural lifestyle imagery with technical product information. The layout leans into a minimalist aesthetic, utilizing generous negative space and clean typography to highlight the material quality of woven rugs, wool runners, and floor poufs. Shot by photographer Ezra Patchett under the creative direction of Esther Martinez Casan, the campaign captures the collection within rustic, earth-toned interiors and vaulted stone settings. The execution emphasizes natural light and tactile surface details, employing earthy tones and minimalist compositions to ground the high-end home goods. Each spread serves as a functional guide, pairing editorial vignettes with detailed technical specifications and color swatches.

Horizontal, Commercial, Earthy, Minimalist

Natural light

Catalogue