Various Lookbooks/Catalogs: Ookioh

Brand

Various Lookbooks/Catalogs

Date

Jun 2024

Description

This swimwear campaign for Ookioh explores the intersection of coastal lifestyle and fashion through a sun-drenched, editorial lens. The project captures the collection against natural, oceanic backdrops and minimalist architectural elements, leaning into an analogue film aesthetic that emphasizes texture and vibrant saturated tones. Photographer Oda Eide utilizes natural light to create clean, high-contrast compositions, with fashion styling by Rachel Simone that highlights form through sheer layers and metallic accessories. The series balances candid lifestyle portraits with detailed product studies submerged in shallow water, leveraging underwater photography to catch caustic light patterns across the sandy seafloor.

Style

Warm, Editorial, Vertical, Clean

Techniques

Natural light

Industries

Swimwear

Background

Sandy Beach

Context

Lookbook