Model lying on a sandy beach wearing red bikini bottoms with the ocean in the background

Close-up back view of a woman wearing a sheer white tank top over a green bikini top against a sandy beach background.

A light blue bikini top draped over the back of a black wrought iron chair on a pale stone floor.

Woman wearing a blue one-piece swimsuit and unbuttoned white shirt standing in front of a sandy beach and ocean.

Woman with long dark curly hair wearing a wet white tank dress seated in a black metal wire chair outdoors

Model wearing a bright orange bikini and colourful resin bracelets seated outdoors against a sandy backdrop

An out-of-focus red flower held above clear shallow water with a rippled sandy bottom.

Model wearing a blue swimsuit and gold bracelet standing outdoors near the ocean

Woman in a light blue one-piece swimsuit reclining on a sandy beach with water and green hills in the background.

Bright orange bikini set submerged in clear shallow ocean water with rippling sand patterns beneath.

Light blue and green one-piece swimsuit submerged in shallow crystal-clear water with rippling sand beneath.

Various Lookbooks/Catalogs Ookioh 2024

About

This swimwear campaign for Ookioh explores the intersection of coastal lifestyle and fashion through a sun-drenched, editorial lens. The project captures the collection against natural, oceanic backdrops and minimalist architectural elements, leaning into an analogue film aesthetic that emphasizes texture and vibrant saturated tones. Photographer Oda Eide utilizes natural light to create clean, high-contrast compositions, with fashion styling by Rachel Simone that highlights form through sheer layers and metallic accessories. The series balances candid lifestyle portraits with detailed product studies submerged in shallow water, leveraging underwater photography to catch caustic light patterns across the sandy seafloor.