Various Lookbooks/Catalogs
New Era F/W 24 Lookbook
ProjectNew Era F/W 24 Lookbook
Date
Sep 2024
Description
The New Era F/W 24 Lookbook showcases a collection of sportswear against an industrial backdrop. The editorial campaign features a series of portraits captured within the stark environment of cargo transport spaces. Directed by Spike Lee with creative direction from Dao-Yi Chow, the lookbook highlights a utilitarian aesthetic. The project utilizes natural light and a desaturated, low-key colour palette to emphasise the textured fabrics of the garments. Supporting the imagery, the production includes appearances from Carmelo Anthony, Kiyan Anthony, Nigel Sylvester, Fatima B, Joe West, and Maxwell Osborne, with additional creative input from artist Futura 2000.
Style
Editorial, Vertical
Industries
High Street Fashion
Color
Pure White
Background
Warehouse
Context
Lookbook
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