Various Lookbooks/Catalogs: New Era F/W 24 Lookbook
Date
Sep 2024
Description
The New Era F/W 24 lookbook serves as an editorial showcase for the season's collection, drawing on industrial themes and a grounded, tactile aesthetic. The project features creative direction by Dao-Yi Chow and direction by Spike Lee, establishing a focused tone that highlights the functionality of the apparel. Captured through editorial photography, the visuals leverage desaturated tones and natural light to create an atmospheric, work-wear inspired setting. The series stars Carmelo Anthony, Kiyan Anthony, and Nigel Sylvester, alongside models Fatima B and Joe West, with artistic contributions from Futura 2000 and Maxwell Osborne.
Style
Editorial, Vertical
Industries
Color
Pure White
Background
Warehouse
Context
Lookbook
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