Various Lookbooks/Catalogs

Apr 2026

For the Mrs. Keepa S/S 26 The Getaway collection, the creative team has delivered a compelling fashion campaign that defines the season through a lens of high-fashion editorialism. Captured by photographer Sam Rawadi, the series leans into a polished, minimalist aesthetic, utilizing a restrained studio palette to place the focus squarely on the garments' intricate construction. Under the sharp creative vision of art director and stylist Marilla Rizzi, the project masterfully navigates a diverse range of textures, from sheer mesh and sparkling sequins to structured acid-wash denim and delicate lace. The styling is elevated by the precision of makeup artist Ivanna Beirut, whose contributions—including sleek, wet-look hair and clean, high-key looks—perfectly complement the avant-garde silhouettes. Across the lookbook, a sophisticated interplay of natural light and studio strobe creates a soft, diffused ambiance that breathes life into the intricate layering and dramatic drapes of the collection. The imagery channels a modern, travel-inspired narrative, blending classic resort-wear motifs with bold, conceptual tailoring. By eschewing unnecessary clutter in favor of a neutral studio backdrop, the campaign successfully elevates the collection's geometric cut-outs and feminine ruffles, resulting in a cohesive, refined showcase that balances structural rigor with fluid, airy elegance in every frame.

Editorial, Editorial, Vertical, Vertical

Studio strobe, Studio strobe, Natural light, Natural light

Luxury Fashion Houses, Fashion