Marmar Halim

Mar 2024

The Autumn-Winter 2024 campaign for Marmar Halim documents the label's latest collection through a series of wide, behind-the-scenes compositions. Photographed by Mehmet Erzincan, the project captures model Yelibe Tilahun amidst an exposed studio environment that deliberately incorporates the mechanics of the shoot. Creative director and stylist Kawa H Pour contrasts the grandeur of the evening wear against raw production elements, including C-stands, softboxes, and wind machines. The editorial imagery uses a mountain landscape backdrop and scattered stone floor details to provide a theatrical stage for the collection's draped gowns and structured, sculptural tailoring. This series leans into a polished, tactile aesthetic, utilizing soft directional lighting to highlight the intricate textures and silhouettes of the garments.

Editorial, Horizontal

Soft Light

Designer Fashion

Set-dressed