Marmar Halim: Autumn-Winter 2024

Mar 2024

The Autumn-Winter 2024 campaign for Marmar Halim documents the collection through an editorial lens that merges haute couture sensibilities with a transparent studio production aesthetic. Photographed by Mehmet Erzincan, the series features model Yelibe Tilahun posed against a scenic, painted mountain landscape backdrop, juxtaposed with the raw reality of the set. Creative direction and styling by Kawa H Pour emphasize the collection’s intricate draping, sculptural silhouettes, and rich tactile volumes. By intentionally revealing the studio environment—including black masking curtains, wind machines, and Profoto lighting arrays—the imagery creates a layered dialogue between polished fashion portraiture and the technical craft of the shoot. The visual execution utilizes soft lighting to highlight the rich satin, sequin, and velvet textures of the evening gowns.

Editorial, Horizontal

Soft Light

Set-dressed