Various Lookbooks/Catalogs: Marie Lueder AW25 Lookbook

Brand

Various Lookbooks/Catalogs

Date

Feb 2025

Description

The Marie Lueder AW25 Lookbook showcases a contemporary designer fashion collection through a series of editorial portraits. Captured by photographer Tristan Rösler, the imagery leans into a raw, urban aesthetic, utilizing an industrial rooftop setting as a backdrop. The campaign highlights avant-garde silhouettes and textured materials, ranging from ribbed knits and sheer fabrics to color-blocked trousers. Working under soft natural light, the series features styling by Tati Cotliar, with hair by Dushan Petrovich and makeup by Leana Ardeleanu. Casting for the project was led by Kyra Sophie Wilhelmseder. The visual approach utilizes desaturated tones and clean composition to emphasize the collection’s experimental layering and relaxed proportions.

Style

Editorial, Vertical, Desaturated

Techniques

Natural light

Industries

Designer Fashion

Background

Rooftop

Context

Lookbook