Various Lookbooks/Catalogs: Lug Von Siga

Brand

Various Lookbooks/Catalogs

Date

May 2024

Description

This designer fashion lookbook for Lug Von Siga captures a series of editorial portraits featuring model Franzi Mueller. The campaign emphasizes the tactile quality of artisanal garments, showcasing intricate botanical embroidery and structured linen apparel through a lens of refined, natural aesthetics. Across various settings ranging from rustic stone interiors to coastal outdoor environments, the imagery relies on soft natural light to highlight fabric textures and deliberate silhouettes. The project was captured by photographer Can Sever, with fashion styling and editing by Hakan Bahar. The clean, evocative visuals are further defined by hair styling from Huseyin Altun and makeup artistry by Elcin Mutlu, leaning into a consistent editorial style.

Style

Editorial, Vertical

Techniques

Natural light

Industries

Designer Fashion

Context

Lookbook