Close-up portrait of female model Franzi Mueller with strong natural sunlight and shadow casting across her face

Close-up portrait of a woman with slicked-back dark hair and subtle earrings against a textured dark stone background

Model wearing a patterned strap dress and beaded necklace outdoors amidst green foliage for Lug Von Siga

Model Franzi Mueller in a pink dress with green floral embroidery holding hydrangeas in a living room interior.

Model wearing a white tunic with blue patterns and white trousers posing against rustic wooden doors for Lug Von Siga

Model Franzi Mueller in a green two-piece outfit seated in a patterned armchair against ornate tiled walls.

Model seated on a stone wall overlooking the ocean wearing a patterned white matching two-piece set.

Model wearing a white embroidered dress with pink and brown floral motifs, leaning against a patterned textile backdrop.

Model wearing white dress with blue floral embroidery against clear blue sky

Model posing against a rough stone wall wearing a black one-shoulder top and matching trousers for Lug Von Siga

Model with closed eyes wearing an embroidered white shirt and white trousers leaning against a dark wall

Model Franzi Mueller wearing a floral embroidered top and skirt seated against intricate blue ceramic tiles

Model standing indoors wearing a white embroidered dress against a large white conical fireplace and blue tiles.

Model Franzi Mueller posing outdoors in an embroidered white lace dress with bell sleeves against lush green foliage.

Various Lookbooks/Catalogs Lug Von Siga 2024

About

This designer fashion lookbook for Lug Von Siga captures a series of editorial portraits featuring model Franzi Mueller. The campaign emphasizes the tactile quality of artisanal garments, showcasing intricate botanical embroidery and structured linen apparel through a lens of refined, natural aesthetics. Across various settings ranging from rustic stone interiors to coastal outdoor environments, the imagery relies on soft natural light to highlight fabric textures and deliberate silhouettes. The project was captured by photographer Can Sever, with fashion styling and editing by Hakan Bahar. The clean, evocative visuals are further defined by hair styling from Huseyin Altun and makeup artistry by Elcin Mutlu, leaning into a consistent editorial style.