Various Lookbooks/Catalogs

Jun 2026

The Keogh Dewar S/S 27 Men's Lookbook represents a masterclass in modern menswear tailoring, stripping away superfluous noise to focus entirely on the interplay between texture, silhouette, and chromatic confidence. Captured through the lens of photographer George Eyres, the campaign eschews traditional runway spectacle in favor of editorial minimalism, relying on a clean, studio strobe environment that elevates the collection to a sculptural level. Fashion editor and stylist Louis Prier Tisdall curates a deliberate tension in these garments, juxtaposing high-gloss, patent-finish trousers against lightweight, vibrant blazers that feel simultaneously structured and undone. Model Joe Bottomer serves as the central anchor for this aesthetic, his presence articulated through a series of sharp portraits that emphasize the fluid, versatile nature of the upcoming season's wardrobe. With hair styling by Yoko Setoyama providing a crisp, polished finish, the project leans into a high-key lighting palette that ensures every seam and fabric choice is rendered with surgical precision. By balancing the functional requirements of a commercial lookbook with the artistic rigor of pure fashion portraiture, the team has produced a body of work that feels both accessible and elevated. The casting, directed by Piotr Chamier, reinforces this focused narrative, ensuring the imagery communicates the brand's vision of a refined, contemporary man with unmistakable, quiet authority.

Lifestyle, Vertical

Studio strobe, Natural light

Menswear, Fashion